I need an intervention. I went to land of red – Super Target – and converted everything to black-and-white. I must be in a post-turkey, up all night haze.
For as much of a color junkie I am, you would think that an assignment to shoot the 12 a.m. Black Friday shopping at Super Target would be like heaven. In fact, there may be such a thing as too much color. I said it. First step is admitting I have a problem.
I don’t think I ever covered Black Friday as a staffer, at least that I can remember. I always managed to dodge it – but I went in with the idea of making all sorts of crazy graphic images oversaturated with color, but when I arrived and started navigating the craziness, it turned into a hunt for faces. It’s a departure for me, as I normally seek extremely anal (retentive) backgrounds and color first and let everything else fall where they may, but to be honest, that workflow practically was practically a dream once those doors opened at midnight.
All that being said, covering Black Friday is a claustrophobic soup of chaos and clutter. Black-and-white seemed like the only way to contain it.